Mission and Vision


  • To foster strategic long-lasting partnerships with customers, regulators and community-based stakeholders by being responsive to their needs and expectations.
  • To honor its firm commitment of creating value to its shareholders and the communities we serve.
  • To form a cohesive and well-equipped team and provide an inspiring work environment.


By 2025, BHF Rural Bank will be the leading financial institution in Luzon, with professional and competent team that practicing safe and sound banking, delivering exceptional quality customer service and spawning significant and relevant contributions to the economic growth and well-being of the communities it serves.